by benmoran | Jul 1, 2019
Zoopla Privacy Policy The Challenge With Brexit looming on the horizon, Zoopla needed to make a few updates to their Privacy Policy. Much like Brexit, the average website privacy policy is a giant, festering clod of incomprehensible, often conflicting, technical...
by benmoran | Oct 27, 2014
Dettol Home Hygiene SEO Content I was one of two copywriters tasked with writing SEO copy for around 40 pages of Dettol’s new website (launched in 2014). Topics ranged from kitchen hygiene guidelines to more general advice on family health. The copy has now...
by benmoran | May 9, 2014
The Fowndry SEO Product Copy The Fowndry was an online shop specialising in intriguing and quirky products from around the world. From its launch in 2013 to December 2016 I wrote content for the site, including sales copy for over 450 products. A few examples are...
by benmoran | May 9, 2014
Firebox SEO Product Copy As the only in-house copywriter at Firebox from 2010-2012, I wrote original content for most of the products at a rate of 8-10 new entries a week. This included an attention-grabbing strapline, 150-300 words of sales copy, key feature bullet...
